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Kerr spoke of the collaboration, "I wanted it to be reflective of myself and my personality and who I am.And [Swarovski] really let me have full creative control. I wanted it to be fine, and delicate and have meaning, and hopefully, inspiration." Kerr began 2016 fronting Riccardo Tisci's Spring/Summer campaign for Givenchy, alongside models including Joan Smalls, Natalia Vodianova and fellow Australian, Gemma Ward.Along with several other Victoria's Secret and Next agency models, Kerr was also featured in a music video for the single "Number One" by artists Kanye West and Pharrell.

Her January/February cover for Australian Harper's Bazaar sparked controversy, depicting a nude Kerr under the cover line "What Lies Beneath." The cover was later pulled from the national supermarket chain, Coles.

In March, Kerr was announced as the face of Joe Fresh's fall campaign.

In response, Victoria's Secret chief marketing officer Ed Razek stated he had already invited Kerr to walk in that year's fashion show. 2 in Forbes 2013 list of the world's highest-paid models, with estimated earnings of $7.2 million, which is $3.2 million more and a jump of five places in the list from the previous year.

In July, Kerr designed a jewelry line with Swarovski, having served as the face of the brand since 2013.

Kerr has launched her own brand of organic skincare products, KORA Organics, and has written a self-help book.

Kerr began modelling in the fashion industry when she was 13, winning the 1997 Dolly magazine model search competition.

Upon Kerr's win, local media expressed "concerned outrage" at her young age.

The controversy raised concerns about the glorification of young girls within the fashion, beauty, and entertainment industries..

Since 2008, Kerr has consistently ranked on the Forbes list of highest earning models. She has a brother, Matthew, who is two years younger.

In an interview, Kerr stated that her ancestry is mostly English, with smaller amounts of Scottish and French.

Of the press, Kerr said: "In the media at the time they were trying to cling on to anything remotely to do with paedophilia. They just made something out of nothing." Kerr signed to Chic Management's Sydney division.

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