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The session will also engage those attending in a number of interactive exercises and case study reviews from around the world to illustrate key learning points.

The workshop will equip participants to: [1 intro - download] [2 The basics of Social Marketing - download] [3 SM adding value - download] [4 management and behaviour - download] [5 Selecting the right intervention mix - download] [6 Commissioning and Evaluation - download] [7 final summing up - download] [Handout masters - download] Half Day pre-workshop 15th May 2017 1 – 5 pm Title: How to develop effective evidence based programmes that influence positive social behaviour. Download the full workshop description and facilitator biographies here.

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Intended audience: This session is especially targeted to those responsible for introducing social marketing and behaviour change strategies into policy and program planning.

The session also will be helpful to those responsible for commissioning related intervention programs and evaluations.

But to take advantage of this technology, audiences must be segmented more than demographics alone and messages must be tailored to the lifestyles, interests and values of these segmented audiences.

This pre-conference workshop will show you how to segment, target and reach your audience to take advantage of the latest digital technologies.

Maria Rodriguez, President of Vanguard Communications, will give remarks on the evolving social marketing landscape.

Welcoming remarks: Maria Rodriguez President, Vanguard Communications About Vanguard Communications Vanguard Communications is a Hispanic woman-owned public relations and social marketing firm whose work is powered by and for people — the individuals, families and communities whose voices are the fuel for change.Jeff Jordan, President and Executive Creative Director at Rescue, a behavior change marketing company, will illustrate how to segment audiences using characteristics beyond demographics such as lifestyles, interests, and values.Then, he’ll demonstrate how this advanced segmentation technique can be used to tailor messages more effectively.Title: Developing a Social Marketing Plan to Succeed Intended audience: This session is targeted to those who want to learn more about the fundamental or core elements of social marketing and behaviour change strategies and how to implement them into program planning.The session will also be helpful to those currently responsible for creating intervention programs or those with a basic understanding of social marketing principles and concepts.Location: Main conference foyer, Second floor, Renaissance Arlington Captial View Hotel.

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