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For AFF, bots are a cop out, though the appeal of building them is obvious enough to Conru.

"If I wanted to boost our revenue and move to the Cayman Islands, we could probably double our revenue simply by using bots," he says.

Bots were deployed for international markets as well.

The company would simply run the dialogue lines through

When he saw an ad for the dating site Ashley Madison, which boasted 36 million members and the tagline, "Life is short, have an affair," he decided to check it out. Everyday, he received more of these come-ons — until he finally said, "Fuck it." "I'm like, ' Hey, all these women want to talk with me,'" he recalls. As anyone who's dated online knows, this is not entirely unusual. "I just figured they're not interested anymore," Russell says.

"' Let me go ahead and put in my credit card information.'"Russell paid $100 for 1,000 credits, which he could spend on sending replies or virtual gifts. After a few months of rejection, he didn't bother to log back on Ashley Madison again.

"You can design a bot to fool fraud detection." But, in the case of a number of dating sites, developers aren't trying to weed out fake profiles — they are tirelessly writing scripts and algorithms to unleash more of them.

It’s the dirtiest secret of the billion online dating business and it stretches far beyond Ashley Madison.hristopher Russell owned a small bar in Chesapeake Beach, Maryland, but, like a lot people these days, figured he had better odds hooking up online.Russell was 40 and going through a divorce, so he wasn't seeking anything serious. Shortly after creating his account, he got an alert that one of them had viewed his profile. In order to see more details and contact her, he had to buy credits."The only way you can compete with fraud is you let people know it's fraud," he tells me."And it happens across the industry."Conru and AFF's CEO, Jon Buckheit, another Stanford Ph.In the end, about 80 percent of paying customers were contacted by an Ashley Angel."It appears they were scamming their users," Conru says.

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