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Technically, anything deliberately sent to a reporter or media source is considered a press release: it is information released by the act of being sent to the media.
However, public relations professionals often follow a standard format that they believe is efficient and increases their odds of getting the publicity they desire.
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As the internet has gained prevalence the way journalists like to be approached has also changed.
A format suggested by Kristen Nicole, a former Mashable writer who is now the Senior Managing Editor of Silicon
is sending one sentence as to why this story works for my publication, and 5 bullet points for context.
Kristen also recommends pitching writers directly over pitching editors saying: "I’d recommend pitching the writer first, with an angle specific to their beat.
Just write an announcement about your organisation, like a product launch, promotion or sponsorship, and they will distribute it to major news sites and search engines.
PRWeb can help you get found and drive web traffic, attract prospects, increase leads and generate sales, and get the publicity you deserve.
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.Tags: Adult Dating, affair dating, sex dating