N z dating services
The app, described by a Bloomberg Business writer as a “pathologically addictive flirting-dating-hookup app” has revolutionised the online dating scene since its launch in the US market officially in 2012 after a less publicised initial release in 2007.
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In recent times its monthly audience has also almost halved since August 2013 while Zoosk’s has dropped to less than half.
NZDating visitor numbers have also dwindled but it has managed to maintain more consistency than its counterparts, dropping to no fewer than 56,000 visitor numbers.
Nielsen data on the monthly audience numbers of New Zealand dating sites shows a similar trend, but over a longer period of time.
The app launched here in August 2013, and since its release the top three New Zealand dating sites: NZDating, Find Someone and Zoosk haven’t been doing so well.
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Tinder’s mobile app sessions, and Tinder has taken over.
In just 200 days its sessions skyrocketed while the online sites started plummeting, showing a clear preference for the app.
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