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According to Bharat Thakrar, head of Africa’s top marketing agency, “The most successful brands go so local they become part of society – running marathons and musical festivals.” He advises that companies will struggle if they fail to adapt their advertising to the continent in which they’re targeting.

Pepsi's marketing campaign between 19 used 'Come alive!

You're in the Pepsi generation' in an attempt to revive what had become a boring brand and compete with Coca Cola.

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The prospect of combat is enough to leave even the bravest soldiers paralyzed with fear.

Nothing’s as effective as a monster to scare kids into eating their vegetables. KFC’s “Finger lickin’ good” mantra changes to “We’ll eat your fingers” in Chinese.

Important news update: cannibalism is typically frowned upon. Schweppes Tonic Water translates to “Schweppes Toilet Water” in Italian. When Coors Brewing Company advertised in Spanish, their playful slogan “Turn it loose” became “Suffer from diarrhea.” You can imagine sales were down in the dumps after that product launch. Sales from Ford’s Pinto model were shy in the face of its Brazilian translation.

That’s why armies have long mobilized their troops with battle cries and other military slogans.

Some of these “war woops” were merely animalistic screams or yells designed to send a chill up the spines of the enemy, but others had political or religious significance that transcended the battlefield.

Our specialist marketing translators know to look out for issues such as these to avoid causing you embarrassment and risk your brand reputation.

MINNEAPOLIS -- The New England Patriots are playing for their sixth Super Bowl championship won by the dynamic duo of head coach Tom Brady and Bill Belichick, but the Eagles aim to stop them dead in their tracks on Sunday at U. Bank Stadium, and hoist their first Vince Lombardi Trophy in franchise history.

Mmm, doesn’t that just make you want to buy a bottle? Unbeknownst to Ford, “Pinto” is slang for “tiny male genitals.” While each company noticed the problem after some time, it tarnished their image and left a lasting impression.

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